All the brand new merchandise Apple launched in 2025

Apple launched a ton of latest {hardware} this yr, starting from new iPhones to iPads to Macs and extra. Right here’s a recap of all the brand new merchandise Apple launched this yr.

Apple launched 16+ new merchandise in 2025, right here’s the complete record

February

iPhone 16e

The iPhone 16e changed the iPhone SE as Apple’s entry-level iPhone, packing a 6.1-inch OLED show with Face ID, the A18 chip with Apple Intelligence help, and Apple’s customized C1 modem for improved battery effectivity.

Beginning at $599 with 128GB storage, it introduced superior options like a 48MP Fusion digicam and Motion button to Apple’s most reasonably priced iPhone whereas ditching the Lightning port for USB-C.

March

MacBook Air

Apple refreshed each 13-inch and 15-inch MacBook Air fashions with the M4 chip, including a brand new sky blue colour possibility and dropping the beginning value to $999 (down from $1,099).

The replace introduced help for 2 exterior shows with the inner show lively, a 12MP Heart Stage digicam, as much as 18 hours of battery life, and 16GB of unified reminiscence as customary.

Mac Studio

The Mac Studio acquired an uncommon replace that includes the M4 Max chip and, surprisingly, the M3 Extremely chip (moderately than the anticipated M4 Extremely) for high-end configurations.

Key enhancements included Thunderbolt 5 connectivity providing 120Gb/s switch speeds, help for as much as 512GB of unified reminiscence with M3 Extremely, and unchanged pricing beginning at $1,999 for the M4 Max mannequin.

iPad

The Eleventh-generation iPad upgraded from the A14 to the A16 Bionic chip whereas sustaining the identical $349 beginning value however doubling base storage from 64GB to 128GB.

Notably, it stays the one iPad in Apple’s present lineup with out Apple Intelligence help as a consequence of having solely 6GB of RAM as a substitute of the required 8GB for these options.

iPad Air

Apple up to date the iPad Air with the M3 chip, delivering quicker efficiency with hardware-accelerated ray tracing and quicker graphics.

The replace got here alongside a redesigned Magic Keyboard that includes a bigger trackpad and performance key row (although with out backlighting) at a cheaper price of $269 for the 11-inch mannequin.

September

iPhone 17

The iPhone 17 began at $799 with a 6.3-inch show, bringing ProMotion (120Hz), At all times-On show, and improved battery life to Apple’s base flagship for the primary time.

Powered by the A19 chip with 12GB RAM, the iPhone 17 options upgraded 48MP twin cameras, Apple’s N1 networking chip with Wi-Fi 7 help, and Ceramic Defend 2 with 3x higher scratch resistance.

iPhone Air

The iPhone Air is Apple’s thinnest iPhone ever at simply 5.6mm thick, that includes a 6.5-inch show and powered by the A19 Professional chip with a 5-core GPU.

Priced at $999, it replaces the Plus lineup with a titanium body, single 48MP digicam with 2x zoom, Heart Stage entrance digicam, and Apple’s C1X modem, although battery capability was notably smaller at round 3,149 mAh.

iPhone 17 Professional and iPhone 17 Professional Max

The iPhone 17 Professional noticed a $100 value improve to $1,099 (although with doubled base storage from 128GB to 256GB).

The iPhone 17 Professional Max maintained its $1,199 beginning value whereas that includes the biggest battery ever in an iPhone and the longest battery lifetime of any iPhone mannequin.

Each telephones are powered by the A19 Professional chip and have an improved thermal design with vapor chamber cooling, and a brand new 4x/8x telephoto digicam system. They function a brand new design with a digicam bar on the again. The telephones can be found in deep blue, silver, and cosmic orange.

The iPhone 17 Professional Max launched a brand new 2TB storage possibility for $1,999.

Greatest iPhone 17 equipment

Apple Watch SE 3

The third-generation Apple Watch SE introduced a bigger show and improved sturdiness with Ion-X glass that’s 4x extra scratch-resistant than its predecessor, whereas sustaining the $249 beginning value.

Regardless of being positioned as Apple’s finances watch, it gained options like an At all times-On show, quick charging, Sleep Rating, and extra. It nonetheless lacks different well being options like blood oxygen measurements and sleep apnea monitoring.

Apple Watch Collection 11

The Apple Watch Collection 11 launched 5G connectivity and hypertension detection that displays blood strain patterns over 30-day intervals to alert customers of potential hypertension.

Out there in new aluminum colours and titanium finishes, it featured the S10 chip, improved 24-hour battery life, and extra.

Apple Watch Extremely 3

The Apple Watch Extremely 3 introduced vital battery enhancements with 42 hours of regular use (72 hours in low-power mode), together with 5G help and satellite tv for pc connectivity for emergency messaging.

Priced at $799, it featured blood strain monitoring, quicker charging, a brighter 3000-nit show, and enhanced health options together with the AI-powered Exercise Buddy expertise.

AirPods Professional 3

The AirPods Professional 3 delivered 2x higher Lively Noise Cancellation than AirPods Professional 2 and launched the primary coronary heart fee sensor in AirPods, enabling exercise monitoring by way of the Health app.

Priced at $249, they featured a redesigned match with 5 ear tip sizes (together with XXS), improved IP57 water resistance, as much as 10 hours of battery life in Transparency mode, and Stay Translation powered by Apple Intelligence.

October

Imaginative and prescient Professional

Apple upgraded the Imaginative and prescient Professional with the M5 chip, delivering improved efficiency and as much as 120Hz refresh fee help (up from 100Hz), together with enhanced battery life and 50% quicker AI-powered options.

The up to date mannequin shipped with the brand new cushioned Twin Knit Band for improved consolation and maintained the $3,499 beginning value.

iPad Professional

The iPad Professional acquired the M5 chip improve throughout 11-inch and 13-inch fashions, bringing as much as 3.5x quicker AI efficiency in comparison with the M4 model. Key enhancements included Apple’s C1X mobile modem with 50% quicker mobile knowledge, the N1 chip for Wi-Fi 7 help, 2x quicker SSD speeds, and the flexibility to drive exterior shows at as much as 120Hz.

MacBook Professional

Apple launched an up to date 14-inch MacBook Professional with the M5 chip, providing improved efficiency with as much as 1.6x higher graphics and better reminiscence bandwidth of 153GB/s (up from M4’s 120GB/s).

Beginning at $1,599, the entry-level mannequin gained 2x quicker SSD learn and write speeds and as much as 24 hours of battery life.

Wrap up

What was your favourite Apple product launch of the yr? Tell us down within the feedback.

What’s subsequent in 2026? My colleague Ryan has a full recap of all the brand new {hardware} coming subsequent yr. It needs to be a enjoyable yr!

My favourite iPhone equipment:

Observe Probability: Threads, Bluesky, Instagram, and Mastodon.