Invites went out Tuesday for a much-anticipated Apple press occasion on September 9. The theme is “Awe dropping,” and the disclosing of the iPhone 17 collection needs to be the spotlight.
Additionally possible on the agenda are the launch of Apple Watch Collection 11 and Apple Watch Extremely 3.
Prepare for a September 9 ‘Awe dropping’ Apple occasion
The announcement we’ve been anticipating lastly arrived: There’ll be an Apple product launch occasion on September 9. All that’s formally recognized about it’s the theme — “Awe dropping” — which doesn’t appear to drop any hints about what will likely be on the agenda. The identical goes for the picture on the occasion’s invitation: a glowing, multicolored Apple emblem.
Prepare for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook dinner (@tim_cook) August 26, 2025
Apple’s September occasion will likely be a mix streamed/in-person product showcase on the Steve Jobs Theater at Apple Park in Cupertino, California. It would stream reside for anybody to see. All the pieces kicks off at 10 a.m. Pacific on Tuesday, September 9.
Apple fall occasion: Principally about iPhone 17
Apple follows a schedule. Each September brings an occasion to disclose the subsequent technology of iPhones. It’s been this fashion since 2011 and the iPhone 4s. So it doesn’t take a rocket surgeon to guess that a lot of the just-announced Apple September occasion will likely be dedicated to the primary 4 fashions within the iPhone 17 collection.
The iPhone 17 Air possible will garner a lot of the eye. It’s been been the topic of so many rumors as a result of it’ll reportedly be the slimmest iOS handset ever. You too can count on Apple execs to disclose all the small print of the iPhone Professional 17 Professional and Professional Max, as these fashions sometimes show so very talked-about. And, after all, Apple gained’t overlook the essential iPhone 17 throughout the September occasion.
The fifth mannequin within the collection, the iPhone 17e, possible gained’t arrive till early 2026.
Apple Watch Collection 11 and Extremely 3, too
Except for new iPhones, the autumn occasion possible will introduce the Apple Watch Collection 11 and Apple Watch Extremely 3. Rumors level to the Extremely 3 getting a sooner processor, satellite tv for pc messaging and (probably) blood stress monitoring. A few of these options would possibly make it to the Apple Watch Collection 11.
A few different new gadgets would possibly put in an look at Apple’s September occasion, too. We’ve heard rumors of AirPods Professional 3, an up to date Apple TV 4K and AirTag 2.
