Yesterday, Apple introduced a “particular expertise” for March 4 at 9 a.m. ET, inviting members of the press to New York, London, and Shanghai.
The query proper now could be what format this “particular expertise” and the related product bulletins will take.
John Gruber posited the next thought as a part of a “spitball” in a publish on Daring Fireball this night:
What strikes me is that March 4 — the “expertise” day — is a Wednesday. So my spitball guess is that they announce all these merchandise through Newsroom press releases, day-by-day. Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. After which the “expertise” shall be a hands-on factor with in-person demos. Unfold the bulletins out throughout a couple of days, however then have in-person occasions for members of the media to get a hands-on expertise with all of them, station-by-station, with no need to supply an Apple Occasion keynote movie.
Shortly after that story was revealed, Bloomberg’s Mark Gurman took to social media to say: “Gruber’s spitball guess is strictly what I’m anticipating primarily based on what I’ve heard.”
There additionally gained’t be a “actual keynote” as a part of this product, in response to Gurman.
Whereas it’s definitely attainable (doubtless, even) that Apple will publish brief standalone movies for a few of these bulletins, it looks like there gained’t be a standard reside stream of any kind for individuals to look at from residence.
Listed here are the rumored merchandise coming quickly from Apple that could possibly be introduced the week of March 2:
Regardless of the format of Apple’s bulletins, and regardless of the bulletins really are, I’ll be in New York Metropolis on behalf of 9to5Mac to supply protection. Keep tuned.
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