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Sunday, January 25, 2026

Pitti Uomo 109 in Florence: what’s new on the January 2026 version


Pitti Immagine Uomo returns to Florence’s Fortezza da Basso from 13 to 16 January 2026, with greater than 750 manufacturersdisplaying Autumn/Winter 2026–27 menswear collections. Organisers say round 47% of exhibitors are worldwide, underlining the honest’s function as a world assembly level for patrons and style media.

The 2026 winter theme: Movement

The winter editions of Pitti Immagine’s gala’s share the theme Movement, introduced by organisers as a approach to body the modifications beneath method in menswear and retail. The theme additionally underpins the version’s visible marketing campaign, promoted on Pitti Uomo’s official channels.

The most important new entry: HiBeauty, a niche-fragrance focus

A headline novelty for Pitti Uomo 109 is HiBeauty, a brand new space devoted to research-led (area of interest) perfumery. It sits inside the Futuro Maschile route and brings collectively a choice of impartial manufacturers spanning Europe and Asia, signalling a rising overlap between menswear retail and perfume classes.

A redesigned Futuro Maschile and “High Ground” route

One other change guests will discover is the transforming of Futuro Maschile and the Piano Attico (High Ground) areas, which organisers current as a refresh of the honest’s up to date/research-focused space and its customer move.

A brand new giant set up within the central sq.

Within the Fortezza’s central space, Pitti highlights a big site-specific set up, Historic/New Website, by French architect and sculptor Marc Leschelier, commissioned with the help of PHILEO. It’s designed to behave as a visible “gateway” for guests arriving on the Central Pavilion.

Visitor designers and particular occasions

The January programme spotlights a number of runway-format occasions related to the honest, together with guest-designer roles for Soshiotsuki and Hed Mayner. Individually, Pitti has introduced a particular occasion in Florence with Tokyo-based designer Shinyakozuka, in collaboration with the Japan Vogue Week Group.

Worldwide “highlight” areas return

Alongside the principle sections, Pitti Uomo 109 confirms the return of a number of curated worldwide tasks and country-focused areas highlighted by organisers, together with initiatives tied to Scandinavia, Japan, Korea, China, France and Spain. These zones usually mix exhibitor alternatives with networking and focused programming for patrons and press. 

Sensible info

  • Dates: 13–16 January 2026 
  • Venue: Fortezza da Basso, Florence
  • Official data / digital platform: The organiser’s web site hosts updates and the Pitti Join platform for taking part manufacturers and bulletins. 

(Pitti Uomo is primarily a commerce honest; entry is often regulated by means of skilled registration/accreditation by way of the organiser)

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