US iPhone market share elevated within the first quarter of the 12 months, although the smartphone market as an entire suffered a significant decline, based on new market intelligence knowledge.
It signifies that US smartphone shipments fell sharply within the first quarter of the 12 months, with two essential elements cited …
Background
The smartphone market as an entire continues to be a tricky enterprise to be in. After a pandemic-induced enhance, the long-term development is again to a declining market, particularly in mature nations just like the US.
That long-term development displays the truth that smartphones themselves are a mature know-how, with extra incremental modifications than must-have ones. The place folks as soon as upgraded each 1-2 years, the typical improve cycle now could be within the 3-4 12 months vary.
Even Apple hasn’t been proof against this, although it has usually managed to preserve iPhone income progress because of dearer fashions boosting the typical promoting value.
Declining US smartphone market
Counterpoint’s newest market estimates point out that US smartphone shipments fell 17% year-on-year, in Q1, with two causes cited.
Smartphone shipments within the US declined 17% YoY in Q1 2023 as OEMs corrected excessive channel stock and as shopper demand declined attributable to macroeconomic pressures. The market witnessed a dip in shipments throughout all main OEMs after registering a robust first quarter final 12 months.
It could possibly be argued that’s actually one issue, as the explanation inventories have been excessive is that sellers over-estimated demand within the vacation quarter.
US iPhone market share up
Whereas US iPhone shipments additionally fell, they did so extra slowly than the smartphone market as an entire – enabling Apple to spice up its market share from 49% in Q1 2022, to 53% in the identical quarter this 12 months.
Counterpoint says that US smartphone customers proceed to change from Android to iPhone.
Apple managed to extend its market share regardless of a YoY drop in its shipments […]
Android-to-iOS migration […] continues to stay a key ache level amongst Android OEMs.
Comparable story to iPad
We discovered yesterday that international pill shipments fell by nearly the identical quantity – 18% fairly than 17% year-on-year – and that Apple fared higher than common. The report states that the iPad stays unchallenged in each the brief and long run.
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